Oh no
Apparently, Jack Daniel’s has started watering down its whiskey:
If you’ve noticed that your Jack Daniel’s is carrying a little less kick these days, you’re probably right.
The famed “sippin’ whiskey,” which advertises a recipe traced back to the nation’s first registered distillery, has lowered the alcohol content of its flagship brand, Old No.7 Black Label.
The whiskey now registers 80 proof, instead of 86 (or 40 percent alcohol versus 43 percent), and some drinkers feel betrayed.
“You can’t screw with a legend like that and get away with it,” said Frank Kelly Rich, editor of Modern Drunkard magazine. “I’m sure Jack is spinning in his grave.”
The company says the switch was made because most customers prefer the less potent mix, which was marketed first in a few states and some overseas markets. The transition was completed earlier this year.
Those who want a stiffer drink can buy specialty versions like Jack Daniel’s Single Barrel at 94 proof, the company said.
If anything would bring about a cultural revolution, it’d be this.
September 30th, 2004 at 11:18 am
As a I proud subscriber to the dead tree version of Modern Drunkard, I am pleased to see this is getting the attention it deserves. Lem Motlow would weep precious whiskey tears over this.
September 30th, 2004 at 12:38 pm
Didn’t “New Coke” teach people that screwing with the recipes on cultural icons is not a good idea.
“New Jack”
Feh.
March 26th, 2006 at 12:37 am
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