Blogs are definitely the small furry mammals running around the feet of dinosaurs. – David Codrea.
David wrote that in an email to me once. David is the Co-founder of GunTruths and Citizens of America. He has also written for Guns and Ammo, Handguns and is currently the field editor for Guns. He also maintains a blog called The War on Guns.
You see, I contacted David a while back regarding various gun magazines. I buy a few of those a year but much less than I used to. The reason I buy fewer is because of gun blogs. By the time I read something in a gun magazine about a new product, I’ve already seen it at any one of the many gun blogs.
Even issues regarding guns pop up faster on blogs. I’m convinced that the inspiration for a recent Massad Ayoob article on the jamming issues the US military is having with the Beretta pistols they carry as a result of buying low quality magazines came from blogs. This article appeared in last month’s issue of a gun magazine I bought. Problem was, it was old news. Mark covered it almost a year ago. Shortly after, The Comedian was already advocating sending our boys overseas new springs to remedy the problem.
By the time the article printed, it was old news. And it’s not just gun magazines. I’m sure other net-savvy folks get more current information on-line from message boards and websites than magazines about their particular hobby of choice.
And the media too. By the time the evening news comes on, I already know about every story they cover (except those hokey investigative, sensationalist reports that I don’t care about and are usually wrong). When I picked up the newspaper this morning, I already knew what it would say. In fact, I said most of it yesterday.
As a result of these observations, I recommended to Dave that gun magazines should do a feature story on gun bloggers and that those magazines should set up their own blogs. David told me that gun magazines are struggling to maintain their core mission and make a profit. Also, there is a fear of losing some readership if they do an all on-line format as older gun types probably aren’t particularly savvy with Al Gore’s Internets. As such, the resources weren’t there for this particular venture. My suggestion would be to blog the articles as regularly as the come in and then once a month make some hard copies to distribute for those who don’t read on-line.
The problem, of course, is that catering to the print audience will only work short term. More and more people are becoming like me and getting their news, information, and commentary on-line before the newspapers, TeeVee and specialty magazines have even formatted their graphics.
Is old media dead? By no means whatsoever. Magazines, TeeVee and newspapers deal in mass audiences. A gun blogger gets a few thousand hits per day and that’s if the blogger is fairly popular. Blogs need to draw an audience while old media needs to keep one. Blogs in total, however, get massive readership. Blogs in the aggregate are a force to be reckoned with. An individual blog, not so much.
Blogs are definitely the small furry mammals running around the feet of dinosaurs.
This is another reprint of a post from guest blogging at No Silence Here.