Seen over at Les Jones:

“The page view has been the traditional measure for advertisers to compare which websites provide the most opportunities to display their ads to consumers. The large portals and social networking sites tend to dominate this way of looking at engagement.”

“However, as the technology that publishers use to deliver content to the user moves away from static, reloaded pages to be more streamlined content-e.g. online videos- the page view is becoming a less relevant gauge of where might be the best place to advertise online.”

“Consequently advertisers will have to look at other metrics, such as time spent or visits, to see where their online ad pound might be best spent.”

Well, the average visitor here sticks around for two minutes and twenty-one seconds. Don’t know if that’s good or bad.

Posted in uncategorized on April 20th, 2007 by SayUncle | RSS 2.0 |