It is a ridiculously common trend in advertising. Receding hairline beer-and-TV-lifestyle-gut guy with a face made for radio is shown in commercials/sitcoms with a chic waaaaaaaaaayyyy tooooo hot for him who looks over lovingly but annoyed at his quirkiness.
The message: buy this product or watch this show and a schlub like you can have a really hot woman with fake boobs and a 36-24-26 figure well into her 40s despite 4 kids and a full time job.
That’s not the driver. The driver is that if they did anything like that to the other side of the gender gap they get their asses protested off, and ad revenue would suffer.
April 15th, 2008 at 12:44 pm
One of many reasons I haven’t turned my TV on in….what month is it?
April 15th, 2008 at 3:02 pm
Area Man Constantly Mentioning He Doesn’t Own A Television
April 15th, 2008 at 4:21 pm
It is a ridiculously common trend in advertising. Receding hairline beer-and-TV-lifestyle-gut guy with a face made for radio is shown in commercials/sitcoms with a chic waaaaaaaaaayyyy tooooo hot for him who looks over lovingly but annoyed at his quirkiness.
The message: buy this product or watch this show and a schlub like you can have a really hot woman with fake boobs and a 36-24-26 figure well into her 40s despite 4 kids and a full time job.
April 15th, 2008 at 5:33 pm
That’s not the driver. The driver is that if they did anything like that to the other side of the gender gap they get their asses protested off, and ad revenue would suffer.