Return on investment
Anti-gun lobbyists out spent pro-gun groups by 7:1. And federally, they lost:
In the year after the massacre at Sandy Hook Elementary School in Newtown, Conn., gun-control groups spent $14.1 million on TV advertising. According to Kantar Media’s CMAG, that gave such groups a seven to one advantage over gun-rights organizations, which only spent $1.9 million.
At the same time, gun-rights groups, led by the National Rifle Association, spent about $6.2 million on lobbying instead of advertising, according to a study by the Sunlight Foundation.
They know where to spend their money.
December 16th, 2013 at 8:53 pm
Speaking of, Here comes the rest of the Jackboot, er, Foot.
http://www.examiner.com/article/maig-director-threatens-america-with-bloomberg-s-whole-foot